OGTM can be defined as an iterative process that helps management develop and deploy an integrated strategic plan across the organization, defining the specific actions needed to deliver competitive advantage at every level in the company.
The OGTM framework creates:
- Connectivity across the company — between enterprise functions, operating units, and geographies
- Transparency of objectives — peer to peer collaboration
- Accountability — moves from personal to organizational
- Alignment — courage to say NO
- Realistic and aligned financial goals and metrics —established to facilitate deployment and review progress